Our bookstore is now powered by Amazon. For the past several years, we used a third-party order fulfillment service that was a subsidiary of the folk who print our books. But after continual frustration with the level of service they provided our customers, we concluded we had to find a different solution.
The book-buying customer has come to expect Amazon-level service from online retailers but often fails to realize that only Amazon can provide it. We have concluded this is the only way we can meet those expectations.