If Amazon fulfills your orders, why shouldn’t I just go directly to Amazon myself? That is certainly an option for you. But it helps us if you will go to our bookstore, click on the book there, and finish your order at Amazon. We have cut a deal with Jeff Bezos and he has agreed to give us a cut from everything ordered through our bookstore. It will cost you nothing more, Jeff Bezos won’t miss it, but it will be a help to us.
In the address window when you click on an order in our bookstore, somewhere as part of their secret code, you will find this embedded—nouthetic09-20. That code tells the Amazon machine to set aside a small amount for us. It is not much, but it adds up quickly when combined with everyone else’s orders.